The Value of Sleep for Creatives

This was a self-initiated motion design project made for fellow creatives, all about why sleep is so important for creativity. The idea came from my own experiences juggling late nights and tight deadlines, and realising how much better my work felt after a good night’s sleep.

I used playful animations and a friendly voiceover to break down the message of sleep in a way that feels fun and relatable for younger and older viewers.

Voice over by Neil Weightman

Character Ideas

Storyboard

Styleframes

Animation Tests

Final Frames